Snappy Kraken products may be connected to a compliance workflow. This means that content must be submitted to your compliance team before they are launched.

Getting Your Profile Approved

On some of our platforms, you will be required to submit your business information to your compliance team before you can access the rest of the Campaigns app.

Once you go through the onboarding process and fill out all the steps, you will be prompted to download your profile.

1. Depending on your compliance workflow, you can: 
   • Submit your profile - If you see a Submit button, your profile can be sent to compliance with a single click.
   • Download your profile - If you see a Download option, you’ll need to manually provide the PDF to compliance, either by email or through their designated system. Make sure to review the PDF  to ensure all information is accurate. 
2. Submit or Download your profile based on your options. Once you submit for review, the system will be locked and you won't be able to access any other areas of the 
3. Once it is approved, you should receive a notification from your compliance department. Please contact your compliance team if there are any delays. 
4. You should now have access to the rest of the Campaigns platform. 

Editing a profile after compliance review

If your profile was rejected or needs edits, you will need to follow the above process again to resubmit to compliance.

1. Access the Business Information page by typing /account after snappykraken.com in the address bar, as shown below.
2. Click the Unlock Profile link on this page.  
3. You will be a confirmation screen, click Yes.
4. You can now make the necessary changes to your business information on the account page. 
5. After completing the updates, download your profile from the business information page and submit it using the process above.

Getting Campaigns and Emails Approved

Similarly, some of our enterprise platforms require campaigns and email approval when they have been personalized.

Once you have completed personalizing your campaign, the platform will require approval before you can schedule or launch it.

1.  At the bottom of your Campaign timeline, click the "Submit to Compliance" button. 
   • If the button is greyed out go back and check your campaign steps to see if any still need editing.
   • If no edits were made to the campaign, the button will prompt you to add subscribers instead and the compliance stage will be greyed out.
2. A confirmation pop-up will appear. Click Yes if you're ready to submit to compliance team. 
   • Note that your campaign will be locked, and you will not be able to make any edits until it is approved.
   • The system will generate a PDF but it will also automatically submit for review. you with a few options on the next page.
3. The system will first generate a PDF and then provide you with options on the next page, depending on your compliance team requirements. More commonly, you want to submit it directly to compliance by selecting "submit to compliance."
   • Now, the compliance pdf should be automatically submitted to your compliance team. Please wait for a notification informing you that the campaign has been approved. (Please note that approval times are dependent on your own compliance team)
   • Depending on your compliance team, you may need to use the other options. If your compliance team requires you to submit through their internal tools, you can Download, Copy the link or Email the PDF to them instead.
4. Once the campaign is approved , the option to schedule or launch it will be available.

Cautionary Notes

• If you're profile is under approval, the campaigns app will be locked and you will not be able to access any other areas of the dashboard.
  • Once approved, the profile itself (under My Account > Personalization) is locked and cannot be edited.
• If your campaign is under approval, you can assign subscribers while waiting but you cannot launch or even schedule it to launch.
  • The Edit Campaign step will be inaccessible instead.
• If you need to make any edits after you submit for review, you will need to unlock the campaign or your profile. After making edits, you will need to submit it for compliance review again.

Compliance Archiving

Social media: If you use a social media archiving and monitoring service that captures your social media activity, it will also capture everything that Snappy Kraken posts on your behalf. This includes applications like Smarsh, Actiance, Erado, Global Relay, and other similar services.

Email replies: All replies come through the email address you provide. Those messages will be captured as long as that email is registered with your compliance archiving and monitoring service.

Email sends: Emails from our servers will not be captured by your email monitoring service unless journaling is set up. If you require journaling on your account please contact support with the email address that emails will be journaled to.

Additional Information: All content is permanently archived on the Snappy Kraken system and can be downloaded in PDF format anytime. Further usage and contact reports are also available to comply with SEC Rules 17a-3 and 17a-4 and FINRA Rules 3110 and 4511.

Common Questions

My campaign/account was approved, but nothing happened.

1. Please verify that your submission was not automatically approved. A human must approve all submissions to be valid. 
2. If your submission was manually approved, we recommend contacting your compliance team to confirm whether they approved the campaign within Snappy. 
3. If you have verified that your submission was approved and your compliance team has approved it inside Snappy, please contact support@snappykraken.com for further assistance.

If you have verified that your submission was approved and your compliance team has approved it inside Snappy but still encountering issues, please contact us for further assistance.