Accessing contact individual contact metrics
- Locate the contact you want to see metrics for in your campaign subscribers list or your "All Contacts" list, then click on their name.
- On the contact information page, you will have access to various statistics based on your contacts' interactions.
- There are four metrics that will be visible.
- Total Clicks - measures the number of times this contact has clicked on the links in your landing pages from your emails. When you hover over this metric, you will see the percentage of link clicks compared to the total number of emails sent that contained links.
- Total Opens - the number of times the contact has opened your email. Hovering over this metric reveals a percentage comparing total email opens to emails sent.
- Page Views - total number of views on the landing page.
- Form Submissions -the number of times they have submitted a form on your landing pages.
Contact campaign activity
- Scrolling down the contact page will reveal all the campaigns to which the contact is subscribed to or was part of.
- On the right side, you will see the activity feed, where you can view all your contacts' recent activities.
- You can filter the activity by selecting the "All Activity" dropdown. This dropdown allows you to filter based on specific campaign activities performed by the contact.
Michal is the author of this solution article.
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