What is Blocklisting and Why Would You Blocklist an Email Contact?
Blocklisting is the process of adding an email address to a list that prevents you from sending campaigns to that contact. You might need to blocklist a contact if:
- Spam Complaints – If a contact marks your emails as spam, it could harm your sender reputation. Blocklisting these contacts ensures they no longer receive your campaigns.
- Unsubscribed Contacts – If a contact has unsubscribed but is still receiving emails, you’ll want to blocklist them to respect their preferences and maintain compliance with email regulations.
- Invalid or Unwanted Contacts – Sometimes, you may need to blocklist contacts who are unresponsive, irrelevant to your campaigns, or causing deliverability issues.
- Protecting Your Deliverability – By removing problematic contacts from your email list, you help protect your overall email deliverability and ensure your campaigns are reaching the right audience.
Follow these Steps to Blocklist an Email Contact:
Step 1: Navigate to Account Settings
In the top-right corner, click on the icon with your initials and select "Account Settings" from the dropdown menu.
Step 2: Navigate to Blocklist Terms
Under the settings dropdown, click on 'Blocklist Terms". You can also go directly to the Blocklist Terms page here.
Step 3: Add an Email to the Blocklist
- On the Blocklist Terms page, click "Add Email".
- Enter the email address you want to blocklist, and provide a reason for blocklisting it (e.g., spam complaint, unsubscribed, etc.) for your reference.
Step 4: Save the Blocklist Entry
Once you’ve entered the email and reason, click "Save" to confirm and add the contact to your blocklist.
