Email marketing is a powerful tool. However, success depends heavily on email reputation, specifically, your sender reputation. 

To understand how this works, think of Snappy Krakens' sender reputation like a swimming pool that everyone is using. Each sender's email activity contributes to the cleanliness of the sending pool, just as a swimmer contributes to the cleanliness of a swimming pool.

Understanding Sender Pools

A sender pool is a group of shared addresses used to send emails. Just like swimmers sharing a pool, everyone in the pool affects the water quality. If one swimmer jumps in covered in mud, the whole pool gets murky, and its reputation suffers. Similarly, if one sender in a sender pool sends spammy emails or targets bad addresses, the entire sender pool's reputation suffers.

  • Clean Pool (High-Quality IP Pool): This is like a sparkling, well-maintained pool. When you send emails from a clean IP pool with high engagement rates, low bounce rates, and minimal spam complaints, your emails are more likely to reach recipients' inboxes.

  • Dirty Pool (Low-Quality IP Pool): This resembles a murky, debris-filled pool. If your emails are sent from an IP pool with poor engagement metrics or high bounce rates, mailbox providers may flag your emails as spam, reducing deliverability.

How to Keep Our Pool Clean

This is where clean email lists come in. Maintaining a clean list—full of valid, engaged recipients—is like showering before entering the pool. It keeps the water (your email reputation) clear and healthy. Dirty email lists, on the other hand, include outdated, unverified, or disengaged addresses. Sending to these increases bounce rates and spam complaints, and triggers spam filters—just like tracking in dirt ruins the pool for everyone.

Your Role

  • Clean Swimmers (Engaged Subscribers): Just as swimmers should shower before entering the pool to keep the water clean, your email list should consist of engaged subscribers who regularly open and interact with your emails. This helps maintain a positive sender reputation. Before uploading your email list, we highly recommend that you scrub it of bad or expired email addresses.
  • Dirty Swimmers (Inactive or Invalid Emails): Allowing unengaged or invalid email addresses to remain on your list is akin to letting dirty swimmers into the pool. These can increase bounce rates and spam complaints, negatively impacting your IP pool's reputation.

In short, a clean pool (sender pool) depends on clean swimmers (senders) using clean towels (email lists). Respect the pool; it’ll reward you with higher engagement and a strong sender reputation.