The Smart Growth Suite doesn’t just run campaigns—it learns from them. Every email sent, link clicked, and lead converted generates valuable insights. By viewing this data and applying analysis, you can refine your campaigns, prioritize outreach, and maximize results.

This article walks you through:

  • Where to find your data in the Smart Growth Suite.

  • How to interpret campaign and contact analytics.

  • Ways to apply insights for smarter marketing decisions.

Why It Matters

Data transforms your marketing from guesswork into a strategy. With Smart Growth Suite analytics, you can:

  • Understand which campaigns resonate most with your audience.

  • Focus your attention on leads most likely to convert.

  • Continuously improve outcomes with informed adjustments.

Step 1: Accessing Your Data

  1. Log in to your Snappy Kraken dashboard.

    • Here you’ll see an overview of performance across campaigns, contacts, and activity.

    • Metrics include email opens, clicks, conversions, unsubscribes, and campaign reach.

Step 2: Reviewing Campaign Data

  1. Click My Campaigns on the left menu.

  2. Select the campaign you want to review.

  3. Key data points displayed include:

    • Emails Sent – Total number of campaign emails delivered.

    • Social Posts – Number of posts shared to connected social accounts.

    • Email Opens – How many contacts opened your email.

    • Link Clicks – Number of times links in your content were clicked.

    • Landing Page Views – Total visits to your campaign’s landing pages.

    • Form Submissions – Number of contacts who submitted campaign forms.

    • New Subscribers – Contacts added through this campaign.

    • Unsubscribes – Contacts who opted out after receiving this campaign.

Best Practice: Compare multiple campaigns to identify the content themes and subject lines that perform best with your audience.

Step 3: Applying Data Analysis

Your data provides a roadmap for action. Examples include:

  • Optimize Campaigns:
    If open rates are low → test new subject lines and send times.

  • Prioritize Outreach:
    Call or email Warm → Hot → Gold contacts first.

  • Repeat Success:
    Duplicate elements from high-performing campaigns.

  • Refine Content:
    Adjust copy, images, or CTAs based on feedback and engagement.

Step 4: Improving Marketing Outcomes

When used consistently, Smart Growth Suite data helps you:

  • Spot long-term trends in audience preferences.

  • Optimize timing and frequency of campaigns.

  • Increase conversion rates by focusing on the right people at the right time.

Expected Outcomes

By following these steps, you will:

  • Gain a clear understanding of how your audience engages with campaigns.

  • Identify high-value leads ready for personal outreach.

  • Confidently refine future campaigns for stronger results.

Best Practices

  • Review analytics weekly to stay on top of performance.

  • Don’t just look at single metrics—combine open rates, clicks, and conversions for the full story.

  • Track trends over time rather than relying on one campaign’s data.

✅ Summary:
Smart Growth Suite analytics turn marketing data into actionable insights. By regularly reviewing your campaigns and contact engagement, you can fine-tune your strategy, focus on the leads that matter most, and accelerate growth with a holistic, data-driven approach.