Any changes you make to your contacts in Snappy Kraken can affect how future uploads or syncs work — but this doesn’t necessarily mean you’ll run into issues. Understanding how the system manages contacts will help you avoid surprises.
How Snappy Kraken Contacts Work
Snappy Kraken uses the email address as the unique identifier for each contact. No matter how you add contacts — whether by individual addition, manual spreadsheet upload, or CRM sync — the system checks the email address to decide whether to import or update the record.
For example:
If you manually upload contacts to a brand-new account, you won’t run into conflicts since those email addresses don’t exist in the system yet.
If you upload a list that includes email addresses already in Snappy Kraken (active or archived), you may see errors, or some contacts may be skipped or simply updated (e.g., name)
If your file has duplicate email addresses or invalid characters, you might see fewer contacts uploaded than expected.
The same rules apply when syncing contacts from your CRM. How your CRM handles data can also affect how contacts appear when synced from Snappy Kraken to your CRM.
To learn how each CRM integration works with Snappy Kraken, please see the links below for more details.